INVISAWEAR
The difference between “women” and “men” may only be two letters, but the implication there is so much larger. While two letters is a miniscule difference, the divide between the lifestyles is massive. Small, everyday things that men may not think twice about are things that can instill fear in a woman. We wanted to not only remove this fear, but counter it and provide a sense of independence and safety.
Two letters shouldn’t be something to be scared of.
Because women live differently.™
Gold Addy Winner, Mosaic Award Winner
We didn’t want this campaign to end with just our material, though - rather, we wanted to hear from the women themselves. By putting up chalkboards up in busy areas and providing chalk to use, we gave women a canvas to speak out about how being a woman affects the way they live and a medium for the rest of the world to see it.
